Responsive eCommerce: Part Two
My encore talk on responsive eCommerce details why content strategy makes/breaks multi-device design, confronts the war on frontend performance, and sidesteps the real and imagined pitfalls of building for all devices.
The second of my two talks about responsive design at Magento Imagine 2013 is dense: 6150 words and 201 slides. Here’s your recap:
View my slides on Speaker Deck.
Word from the front
Last year I made the case for responsive eCommerce. I covered why mobile matters, what you could/should build, and how to strategize for the multi-device world. It was abstract and aspirational. I was beckoning from the thicket.
This year was grit. The mobile strategy lines have moved significantly toward responsive design, but nobody stands above the trenches. My follow-up talk reflects that: less conceptual, more functional. It’s about the hard-fought challenges in responsive eCommerce, the tactics and decisions I make, and the mine of riches in waiting.
That I get to step forward and share what I’ve experienced doing frontend and mobile work is amazing. Thanks Magento for repeatedly letting me anchor these discussions and speak for the community.
Vinai Kopp coordinated the speakers and content for Technical Track. This was my second year working with him, and it’s a hidden joy of Imagine. His support of and confidence in my eccentric writing process made my job creating content easier. Thanks Vinai!
Technology betrays you
Every speaker does an AV check and dry-run the day before the conference officially starts. On Monday, everything simply worked: my slides mirrored on the projectors, and my presenter display configured itself perfectly.
On Wednesday, no luck. My display went totally black after plugging in. Speaking at 205 wpm for 30 minutes straight is rough without any visual cues. That’s a drawback of my presentation style. We burned five minutes before moving to Plan B.
So my left hand ran the slides from my laptop in the back via remote, and my right hand scrolled my cues from Vinai’s laptop on the podium. My eyes swirled keeping them in sync, and scanning the audience. I hope my performance wasn’t affected too much, but you deal with it.
Silver lining: this post will be seen by 50x more people than attended live.
Thanks for the cheers (and jabs) via Twitter during and after my talk. I love that there’s a two-way component to speaking beyond the Q&A session. If you have any comments leave them below.
Full room for @falkowski aka the responsive man! #magentoimagine #superhero— Vinai (@VinaiKopp) April 10, 2013
Talking about responsive theming with @falkowski twitter.com/kab8609/status…— Kris Brown (@kab8609) April 10, 2013
A full house for @falkowski "mobile first - responsive design for ecommerce" #magentoimagine— YOMA (@yoma_uk) April 10, 2013
Standing room only on the tech track... Responsive themes with @falkowski #MagentoImagine— Deryck Harlick (@FutureDeryck) April 10, 2013
@kab8609 you sir are a MEAN person :D #rofl #truestory #MagentoImagine /cc: @vinaikopp@falkowski @magento— Rico Neitzel (@riconeitzel) April 10, 2013
@vinaikopp keynote is not responsive. #lol @falkowski #magentoimagine.— Ignacio Riesco (@ignacioriesco) April 10, 2013
Excited to attend the second session about responsive design with @falkowski #magentoimagine twitter.com/summasolutions…— Summa Solutions (@summasolutions) April 10, 2013
@falkowski speaking in a packed room on responsive lessons learned within the last year #magentoimagine twitter.com/VinaiKopp/stat…— Vinai (@VinaiKopp) April 10, 2013
@vinaikopp we all know those things. #shithappens :-) we like it anyway #magentoimagine awesome @falkowski speech! :-)— Rico Neitzel (@riconeitzel) April 10, 2013
Now in the RWD talk by @falkowski, following on from his fantastic talk last year #magentoimagine— Tom Robertshaw (@bobbyshaw) April 10, 2013
"Beautiful design without useful content lacks authority" @falkowski #magentoimagine— Tom Robertshaw (@bobbyshaw) April 10, 2013
Lol, LOTR reference by @falkowski :)— Vinai (@VinaiKopp) April 10, 2013
Making refined multi demential content + RWDis a win win for SEO @falkowski #MagentoImagine— kimberely thomas (@magentogirl) April 10, 2013
@magentogirl @falkowski Really liking this breakout session so far— Allan MacGregor (@allanmacgregor) April 10, 2013
.@falkowski agrees and recommends just using regular links that you can style yourself! Takes 0 HTTP requests! #magentoimagine— Tom Robertshaw (@bobbyshaw) April 10, 2013
Nice @electricpulp shout out from @falkowski at #magentoimagine Thanks! twitter.com/michaellehmkuh…— Michael Lehmkuhl (@michaellehmkuhl) April 10, 2013
Great speech from @falkowski on responsive ecommerce design at #magentoimagine - hope the slides will be published soon #uxdev— Olivier Pépin (@opepin) April 10, 2013
I really liked @falkowski 's talk on responsive design. Very good stuff. Thanks a lot!— Fabrizio Branca (@fbrnc) April 10, 2013
Be careful @falkowski has responsive thumbs. #magentoimagine— Talesh Seeparsan (@tseeparsan) April 10, 2013
#magentoimagine over. Tech talks from @nexcess & @gravitydeptstood out from rest. Promising product from @granify.Now lets go to the strip— Joel Aaron Marshall (@joelmdev) April 11, 2013
@falkowski Thanks again for sharing!— Michael Türk (@drlrdsen) April 14, 2013
Conversion Rate Vs. Page Load Time (slide from @falkowski's Magento Imagine talk) yfrog.com/obe2rsxkj— ShopPad (@ShopPad) April 18, 2013