Responsive eCommerce
Attached are my slides and speaking notes from my presentation on mobile first, responsive design for eCommerce at Magento Imagine 2012.
It was a pleasure to speak at Magento Imagine 2012. Thanks to everyone who listened, asked questions, and chatted afterwards. Extra thanks to Vinai Kopp for coordinating in the months beforehand.
Magento did a wonderful job recording and editing the sessions. Here’s the official session video:
And my full slides + speaking notes:
I had a blast writing and designing this presentation (see slide 48) but fitting everything into 30 minutes was a rush. The topics of mobile and responsive design keep expanding because we’re continually re-inventing them. I was still writing and cutting content in the hour before I started speaking. There simply wasn’t enough time to provide a primer and depth in the allotted schedule. My final count was 230 slides in 39 minutes, and they understandably went by too quickly for some.
Half the story is missing without speaking notes. As promised, you can download my full presentation to read through at your own pace: Responsive eCommerce.
Note: Within the conference program, my presentation was titled “Mobile Experiences: Design Once, Sell Everywhere”. Out of context I think “Responsive eCommerce” is a more accurate headline, so I’ve renamed it for antiquity.
Feedback
Judging by Twitter, it went over pretty well.
In @Falkowski's talk on magneto and mobile. twitter.com/aschroder/stat…
— Ashley Schroder (@aschroder) April 25, 2012
.@Falkowski's sharing some amazing statistics on the prolificness of mobiles and mobile commerce. #magentoimagine twitter.com/bobbyshaw/stat…
— Tom Robertshaw (@bobbyshaw) April 25, 2012
haha LOTR meme! @Falkowski: "One does not simply support mobile"
— Ashley Schroder (@aschroder) April 25, 2012
Enjoying the presentation by @Falkowski advocating the open web approach to multi platform development #responsiveweb #magentoimagine
— Alistair Stead (@alistairstead) April 25, 2012
Learning a little more on the technical side of responsive design @MagentoImagine with @falkowski instagr.am/p/J20nwZC4cJ/
— Bliss Media (@bliss_media) April 25, 2012
Nuts.com is one of the biggest ecommerce brands using responsive web design #magentoimagine
— Tom Robertshaw (@bobbyshaw) April 25, 2012
Doing things right & getting to market quickly are usually at odds w/o strong tech leadership. Common pitfall in ecommerce. #magentoimagine
— Al Castle (@AlCastle) April 25, 2012
Brendan Falkowski delivers most insightful tech presentation at #magentoimagine
— Ted Houser (@ninjafast) April 25, 2012
#MagentoImagine "start with user goals and work backwards" - a great mantra!
— christopher hansen (@hansoloz) April 25, 2012
@Falkowski Thanks for the great presentation on Responsive Design for Ecommerce #magentoimagine
— Zach Stutzman (@zstutzman) April 25, 2012
The presentation by @Falkowski is packed with information about #responsiveweb - maybe a little too much information in very few time.
— Michael Türk (@drlrdsen) April 25, 2012
"Mobile isn't emerging, it's invading" #MagentoImagine
— Aaron Wadler (@aaroneous) April 25, 2012
Great argument on not developing a app for your ecommerce site due to high friction points. #magentoimagine
— Al Castle (@AlCastle) April 25, 2012
There's an idea for management. Ask the engineers & rely on their expertise for mobile strategy. #magentoimagine
— Al Castle (@AlCastle) April 25, 2012
.@Falkowski absolutely nailed it. thanks! #responsiveecommerce #magentoimagine
— Tom Robertshaw (@bobbyshaw) April 25, 2012
@falkowski great talk, but responsive design is only the beginning. Compelling mobile experiences need more.
— Aaron Wadler (@aaroneous) April 25, 2012
Excellente conférence sur le web mobile VS applications natives par @GravityDept #magentoimagine
— Frédéric de Gombert (@FdeGombert) April 25, 2012
Très bonne conférence de @falkowski à la conférence #magentoimagine sur le responsive design et le ecommerce
— Daniel Labrie (@daniellabrie) April 25, 2012
awesome talk by @falkowski on #magentoimagine on best practices and pitfalls for ecommerce responsive design
— pitmeister (@pitmeister) April 25, 2012
@Falkowski thanks for really interesting presentation on #magentoimagine !
— Sergey Morin (@sergeynotes) April 25, 2012
En ecommerce la seule application native mobile qui compte : le navigateur! #magentoimagine
— Daniel Labrie (@daniellabrie) April 25, 2012
Le web mobile est le futur (3mn pour accéder à une appli native VS 3s pour un site web mobile) #magentoimagine
— Frédéric de Gombert (@FdeGombert) April 25, 2012
GREAT presentation on responsive design by @Falkowski at #MagentoImagine
— iFuel Interactive(@iFuel) April 25, 2012
@Falkowski - You make Lancaster proud. #magentoimagine
— Ted Houser (@ninjafast) April 25, 2012
You know the dedication a presenter puts into their presentation by their font choices alone. Good job @falkowski #magentoimagine
— Talesh Seeparsan (@tseeparsan) April 25, 2012
@VinaiKopp @FalkowskiGiven the talk is about design, that was relevant: just like for code talks, technical accuracy is the same benchmark
— Talesh Seeparsan (@tseeparsan) April 25, 2012
@Falkowski Great mobile presentation! Best of show on the Technology track. #magentoimagine
— Justin Hedge (@justinhedge) April 25, 2012
@Falkowski @RWD Great presentation; wish you had about 4 hours to flesh it out.Thanks for the great content!
— Joe Williamson (@jo_williamson) April 25, 2012
Tanks for your great presentation @Falkowski: #MagentoImagine wrapped. What a great show it's been.
— Daniel Labrie (@daniellabrie) April 25, 2012
@Falkowski seconded. Was great to meet you at the #magentoimagine and your mobile talk was one of the best ones of the entire conference.
— SergeiF (@SergeiFilippov) April 27, 2012
@Falkowski Nice talking to you at the airport after #MagentoImagine and loved your presentation
— Steve Scott (@SteveScott3) April 27, 2012
"One does not simply support mobile" @Falkowski on responsive eCommerce gravitydept.com/blog/responsiv… #rwd #ecommerce
— Jake Johnson (@jakejohnson) May 1, 2012
Everyone should read @Falkowski's slides on Responsive Ecommerce from #magentoimagine.One of my favourite talks gravitydept.com/blog/responsiv…
— Tom Robertshaw (@bobbyshaw) May 1, 2012
@Falkowski WOW.1. I’m halfway through, and love it.2. You fit all of this into 30 minutes?
— Responsive Design (@RWD) May 1, 2012
Loving @Falkowski’s exhaustive presentation on responsive design for e-commerce: gravitydept.com/blog/responsiv…
— Responsive Design (@RWD) May 1, 2012
@Falkowski My man, you killed it with that #RWD presentation. Wish I'd been there for it, but your notes paired w/ examples were great.
— Tim Hopkins (@TimHops) May 1, 2012
"Responsive eCommerce: Design Once, Sell Everywhere" by @Falkowski: gravitydept.com/blog/responsiv…Smart + Thorough #RWD
— Tim Hopkins (@TimHops) May 1, 2012
@Falkowski going through your #magentoimagine slides. Would have been great to see live!
— eddichen (@eddichen) May 1, 2012
Fantastic presentation! - RT @RWD: Loving @Falkowski’s exhaustive presentation on responsive design for e-commerce: gravitydept.com/blog/responsiv… #li
— Grant Littman (@glittman) May 1, 2012
Slide 18 is very illuminating: speakerdeck.com/u/brendanfalko…twitpic.com/9g5czf
— Matt Wilcox (@MattWilcox) May 1, 2012
In fact, if you're a web developer, take 15min and read all these slides. Heck, if you're commissioning a website too: speakerdeck.com/u/brendanfalko…
— Matt Wilcox (@MattWilcox) May 1, 2012
Oh sweet; and I just saw that Adaptive Images is mentioned in it too :D
— Matt Wilcox (@MattWilcox) May 1, 2012
@GravityDept - Nice slides for Responsive eCommerce, I tip my hat to you *tips hat*
— Matt Wilcox (@MattWilcox) May 1, 2012
@Falkowski Your work is fantastic. Keep on pushing the user experience on smaller devices; the world wants it ;)
— Bliss Media (@bliss_media) May 1, 2012
Nice deck from @falkowski about Responsive Web Design & Mobile First speakerdeck.com/u/brendanfalko…
— Jason Brush (@jasonbrush) May 1, 2012
Awesome presentation by @Falkowski, confirmed a lot of my design/dev process. gravitydept.com/blog/responsiv… Bring on responsive eCommerce!
— Juan Ojeda (@designbyjuan) May 2, 2012
Responsive eCommerce: Design Once, Sell Everywhere slide deck by @Falkowski speakerdeck.com/u/brendanfalko… via @MattWilcox
— Derek Johnson (@derekjohnson) May 2, 2012
Awesome slideshow and notes by @Falkowski on responsive ecommerce - gravitydept.com/blog/responsiv…
— Adam Weis (@adamweis) May 2, 2012
Everyone should read @Falkowski's slides on Responsive Ecommerce from #magentoimagine.: submitted byburt_flaxt... bit.ly/JQEm8m
— /r/magento (@magentoreddit) May 2, 2012
Responsive E-Commerce -- cool presentation with some good info for those who want to get started gravitydept.com/blog/responsiv… via @Falkowski
— Jason Long (@longjasonm) May 2, 2012
@Falkowski Damn! Well, I’m glad to hear it: it’s a fantastic talk. Thanks for letting me know about it.
— Responsive Design (@RWD) May 2, 2012
RT @Falkowski: Late entry for #responsiveweek: Responsive ecommerce cl.ly/GH4P
— netmag (@netmag) May 3, 2012
"Start thinking of mobile devices as a continuous spectrum rather than distinct groups." - @Falkowski via speakerdeck.com/u/brendanfalko…
— Ryan Ricketts (@RickettsFish) June 11, 2012
Best deck I have seen on responsive design speakerdeck.com/u/brendanfalko… @falkowski
— Matt Holling (@matthewholling) June 11, 2012
@Falkowski Your presentation is making the rounds within my company. It's really well done. Seriously.
— Ryan Ricketts (@RickettsFish) June 12, 2012