In my first of two sessions about responsive design at Magento Imagine 2013, I snapped through 64 slides in 10 minutes. Here’s your recap:
My segment starts at 28:45 in the video.
Origin of the panel
I wanted to engage the business audience also because they’re essential for traction in responsive projects. Bringing non-technical folks into the process is necessary for retailers to appreciate the necessity of a multi-device strategy. Back in January, I was talking with several Magento partners about responsive commerce, and the idea of a panel discussion came up.
Magento was very receptive to the idea, and it landed in the Strategic Marketing track. I’m thrilled it all came together. There was standing room only despite running into lunch time.
Where credit is due
Thanks Bob Meyer (Gorilla Group), Sarah Ward (Peter Millar), and David Barr (Lyons Consulting Group) for joining me on stage, rehearsing, and prepping dutifully for the event.
Thanks Krupa Singampalli, Pedram Yasharel, Tonya Browning, and Erin Touzour from Magento for inviting me to speak, critiquing, and keeping us all organized. Assembling the speakers and content for a thirty-minute session is no small task.
I love reading live tweets from events after the fact. You guys didn’t disappoint (ahem, Rico). I’m glad the presentation was useful and that many from the audience stayed to chat afterwards.
“If you have a fixed width site, mobile site, and apps for each device you’re either Facebook or you have alot of problems.”via @falkowski— Eric Pearson (@MrEricPearson) April 9, 2013