Magento did a wonderful job recording and editing the sessions. Here’s the official session video:
And my full slides + speaking notes:
I had a blast writing and designing this presentation (see slide 48) but fitting everything into 30 minutes was a rush. The topics of mobile and responsive design keep expanding because we’re continually re-inventing them. I was still writing and cutting content in the hour before I started speaking. There simply wasn’t enough time to provide a primer and depth in the allotted schedule. My final count was 230 slides in 39 minutes, and they understandably went by too quickly for some.
Magento posted all the presentations on its conference site, but the story is half missing without speaking notes. As promised, you can download my full presentation to read through at your own pace: Responsive eCommerce: Design Once, Sell Everywhere.
Note: Within the conference program, my presentation was titled “Mobile Experiences: Design Once, Sell Everywhere”. Out of context I think “Responsive eCommerce” is a more accurate headline, so I’ve renamed it for antiquity.
Judging by Twitter, it went over pretty well.
haha LOTR meme! @Falkowski: "One does not simply support mobile"— Ashley Schroder (@aschroder) April 25, 2012
Doing things right & getting to market quickly are usually at odds w/o strong tech leadership. Common pitfall in ecommerce. #magentoimagine— Al Castle (@AlCastle) April 25, 2012
Brendan Falkowski delivers most insightful tech presentation at #magentoimagine— Ted Houser (@ninjafast) April 25, 2012
#MagentoImagine "start with user goals and work backwards" - a great mantra!— christopher hansen (@hansoloz) April 25, 2012
"Mobile isn't emerging, it's invading" #MagentoImagine— Aaron Wadler (@aaroneous) April 25, 2012
Great argument on not developing a app for your ecommerce site due to high friction points. #magentoimagine— Al Castle (@AlCastle) April 25, 2012
There's an idea for management. Ask the engineers & rely on their expertise for mobile strategy. #magentoimagine— Al Castle (@AlCastle) April 25, 2012
@falkowski great talk, but responsive design is only the beginning. Compelling mobile experiences need more.— Aaron Wadler (@aaroneous) April 25, 2012
En ecommerce la seule application native mobile qui compte : le navigateur! #magentoimagine— Daniel Labrie (@daniellabrie) April 25, 2012
Le web mobile est le futur (3mn pour accéder à une appli native VS 3s pour un site web mobile) #magentoimagine— Frédéric de Gombert (@FdeGombert) April 25, 2012
@Falkowski WOW.1. I’m halfway through, and love it.2. You fit all of this into 30 minutes?— Responsive Design (@RWD) May 1, 2012
In fact, if you're a web developer, take 15min and read all these slides. Heck, if you're commissioning a website too: speakerdeck.com/u/brendanfalko…— Matt Wilcox (@MattWilcox) May 1, 2012
Oh sweet; and I just saw that Adaptive Images is mentioned in it too :D— Matt Wilcox (@MattWilcox) May 1, 2012
@GravityDept - Nice slides for Responsive eCommerce, I tip my hat to you *tips hat*— Matt Wilcox (@MattWilcox) May 1, 2012
@Falkowski Your work is fantastic. Keep on pushing the user experience on smaller devices; the world wants it ;)— Bliss Media (@bliss_media) May 1, 2012
@Falkowski Damn! Well, I’m glad to hear it: it’s a fantastic talk. Thanks for letting me know about it.— Responsive Design (@RWD) May 2, 2012
@Falkowski Your presentation is making the rounds within my company. It's really well done. Seriously.— Ryan Ricketts (@RickettsFish) June 12, 2012