Method
Anatomy of a project
We build forward-thinking websites to exacting standards with thoughtful detail. Our approach is strategic and driven by open dialogue. Check our work, it shows.
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One Discover
Introduce yourself and keep talking. We listen, ask questions, and learn your business from the inside. Researching the space from customer to competitor helps us understand your culture and embrace your goals.
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Two Plan
Strategy and structure lead successful projects. We discuss Plan A, Plan B, and even Plan C. Rank goals and priorities. Define the project’s scope, budget, and deliverables then plot a roadmap for today and the future.
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Three Design
From concept to interaction, we solve design problems for the web by aligning user experience with content. Our ideas are responsive to your strengths and refined to invent the visual language of your brand.
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Four Build
Frontend code, backend CMS. We specialize in frontend development and integration with Content Management Systems for eCommerce and publishing. Our work is standards-driven and extensively tested.
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Five Measure
Content is marked up, queued, and the switches are flipped. It’s deploy time! We monitor the incoming data, then analyze and benchmark it to identify trends and ways to improve the user experience.
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Six Orbit
Phase 1 is complete but sustainable projects never really end. They adapt. They iterate. Launch Phase 2, set new goals, and extend the roadmap. You’re positioned for growth and formed a partner in success. Well done.
Our Services
We are designers first and strategists above all. GravDept has a knack for drafting valuable content that works on all platforms from desktop to mobile. We endorse web standards and accessibility practices that boost SEO and usability. This stuff makes our hearts pound.
Strategy
GravDept conducts needs assessment, usability research, and competitive analysis; devises information architecture and content strategy; and does the hard part: fusing them into a coherent plan.
Identity
From logo design to comprehensive style guides, GravDept crafts visual identities that represent your ethos and character while promoting brand recognition among your customers.
Design
We approach visual and interaction design problems with a considered and appropriate hand. We’re user experience advocates and strive for clear communication from art direction to copywriting to user interfaces.
Engagement
We help businesses become social-friendly on networks like Twitter and Facebook while adopting their niche etiquette. We also coordinate measurable goal-driven email campaigns.
Magento eCommerce
Our specialty is Magento frontend design and development. We work with emerging brands to build an adaptable, fast-loading framework that’s easy to maintain; and with established businesses to update their platform using modern best practices. GravDept advises on integrations, platform migration, training, and launch guidance too.
Magento is a feature-rich, professional open-source eCommerce solution offering merchants complete flexibility and control over the look, content, and functionality of their online store.
GravDept + Magento
- Experienced
We started using Magento in August 2009 and learned the pitfalls as the platform matured.
- Invested
GravDept flew to Los Angeles for the first Magento Imagine conference and shared ideas with the platform’s best minds.
- Recognized
We’re among a handful of studios qualified and endorsed by Magento to provide platform expertise and strategic consulting as a Magento Go Design Partner.
- Best Selling
Our customization-ready theme Acumen is the best selling Magento frontend by a 3:2 margin.
Managed with Basecamp
Our work is on the Web, so is our workshop. We use 37signals Basecamp to collaborate with clients, centralize activity, and simplify project management. We love it — you will too.