Gravity Department
Ideas Worksheet

This simple planner is designed to help us understand your project better before sitting down for a meeting. Please take the time to complete the following questions.

When completed, simply send us the worksheet. Thanks!

Schedule / budget

When would you like this project to start?

Answer

When does it need to be completed?

A

Is there a specific reason for these dates?
(ex: trade show, product launch, seasonal)

A 

Your budget dictates how much time can be devoted to your project.
What are you looking to spend to achieve your vision?
(please answer in this format, ex: $30,000 plus/minus $2,000)

A

Can your project be divided into phases to account for budget / time constraints?
(ex: launch with particular product selection)

A

Project overview

What is your project's title / website name (domain)?

A

Describe the concept / product / service your site will provide:

A

List your business objectives for the site (in order of importance):
(ex: provide information, improving sales rate, increase customer satisfaction)

A

How do you measure success and what are you hoping to achieve?
(ex: 20% increase in sales, double web traffic, generate 30% more leads)

A

Your target audience

Describe a typical user that visits your site.

A

How do you think your visitors currently perceive your company and services?
(ex: upscale, trendy, customer-focused, friendly)

A

Why will people choose your site over others?

A

Design considerations

How do you want visitors to feel about the site design?
(eg, clean, balanced, modern)

A

Tell us about your competition. Who are they and what are their strengths / weaknesses?
(Please include web addresses)

A

Aside from your competition, are there any other websites that you liked the visual design of? What did you like specifically?

A

Project details

Describe your ideas for features and sections of your website:
(eg, ecommerce, blog, news feed, newsletter)

A

How do these features support your business goals?

A

How will people find your site?

A

Aside from these features, what else do you want your site to do?

A

Additional comments

We tried to keep this worksheet as general as possible, but every project is unique. Here is your chance to include any extra information that you think will be helpful.

A

That's all. You’re done.

Send us the completed worksheet and we'll be in touch:

hello {at} gravitydept {dot} com